Our Story
Link Building Australia started in 2019 when three SEO consultants kept meeting the same problem: clients were paying for links that looked good in a spreadsheet but did nothing for rankings. The placements sat on thin content sites, used over-optimised anchor text, and disappeared within a year. The clients were frustrated. The consultants were embarrassed.
James Whitfield, Priya Sharma, and Tom Nguyen had worked together at a broader digital agency in South Melbourne. James came from journalism and brought a nose for stories editors would actually publish. Priya had spent six years in technical SEO and content strategy for ecommerce brands. Tom ran outreach campaigns for B2B SaaS companies and had built a personal network of editors across finance and technology publications.
They left to build something narrower and better. Instead of offering every marketing service under the sun, they focused exclusively on off-page SEO: digital PR, guest posting, broken link building, and authority link acquisition. The hypothesis was simple. If you do one discipline exceptionally well, clients get better results and clearer reporting.
The first year was lean. They worked from a shared desk at a Collins Street coworking space and took on four retainer clients, all referred by former colleagues. By year two, word spread through SEO communities in Sydney and Brisbane. Case studies from a fintech startup and a Melbourne fashion retailer gave them proof points that opened doors with larger accounts.
Today the team has grown to fourteen people across strategy, content, outreach, and account management. They moved into a dedicated office at 123 Collins Street, Level 8, Melbourne, VIC 3000, but still work with clients remotely across every state. The core philosophy has not changed: earn links that a brand would proudly reference in a board meeting.
What We Believe
- Editorial integrity comes first. We refuse placements on sites that exist solely to sell links.
- Transparency builds trust. Clients see every domain we contact, every draft we submit, and every link we earn.
- Strategy before volume. Ten relevant links beat a hundred irrelevant ones.
- Australian context matters. Local media relationships, seasonal trends, and regulatory nuance shape how campaigns perform here.
- Long-term partnerships over quick wins. The best results come from sustained investment over twelve to twenty-four months.
How We Work With Clients
Every engagement begins with discovery. We review your current backlink profile, analyse competitor link gaps, and map the publications and content formats most likely to respond in your niche. You receive a written strategy document before any outreach starts, including target domain tiers, content asset recommendations, and realistic timeline expectations.
From there, campaigns run in monthly sprints. Content teams produce assets. Outreach specialists handle pitching and follow-up. Account managers consolidate reporting and join your existing marketing stand-ups when helpful. We integrate with your in-house SEO lead rather than working in a silo.
Get in Touch
Whether you need a one-off backlink audit or a full ongoing programme, we are happy to talk through your situation with no obligation. Reach us using the details below and we will respond within one business day.